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The role of the graphic designer in the communication process is that of encoder or interpreter of the message

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In this sense, in some countries graphic design is related as only associated with the production of sketches and drawings, this is incorrect, since visual communication is a small part of a huge range of types and classes where it can
be applied.

Graphic design has, as a field of application, different areas of knowledge focused on any visual communication system. For example, it can be applied in advertising strategies, or it can also be applied in the aviation world.

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Graphic design is applied to everything visual, from road signs to technical schematics, from interoffice memorandums
to reference manuals.

Design can aid in selling a product or idea. It is applied to products and elements of company identity such as logos.

Branding has become increasingly more important in the range of services offered by graphic designers, graphic designers often form team.

Research

Planning

Creating

Typography includes type design, modifying type glyphs and arranging type.

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EXHIBITION

Certain fonts communicate or resemble stereotypical notions.

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LECTURE

Until the digital age, typography was
a specialized occupation.

18/02

DISCUSSION

Certain fonts communicate or resemble stereotypical notions.

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LECTURE

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Aside from technology, graphic design requires judgment and creativity. Critical, observational, quantitative and analytic thinking are required for design layouts and rendering.

Strategy is becoming more and more essential to effective graphic design.

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The main distinction between graphic design and art is that graphic design solves a problem as well as being aesthetically pleasing.

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It spans such creative domains as graphic design, architecture, apparel design, writing, illustration.

Tasks may be assigned to individuals or a group and may be categorized as convergent.

An example of a divergent task is generating alternative designs for a poster.

01. Creative

02. Reliable

03. Friendly

Jack Pritchett / Pixie Labs
Since the advent of personal computers, many graphic designers have become involved in interface design, in an environment commonly referred to as a Graphical User Interface (GUI).
12 Nov 2020
Alisa Gekht / Marnie
This has included web design and software design when end user-interactivity is a design consideration of the layout or interface. Combining visual communication skills with an understanding of user interaction and online branding, graphic designers often work.
08 Feb 2021
Simon Gerbert / Aspen Online
Graphic design career paths cover all parts of the creative spectrum and often overlap. Workers perform specialized tasks, such as design services, publishing, advertising and public relations.
08 Feb 2021
Mike Mikaelyan / Fixik Labs
Since the advent o personal computers, many graphic designers have become involved in interface design, in an environment commonly referred to as a Graphical User Interface (GUI).
12 Nov 2020

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They can include graphic designer, art director, creative director, animator and entry level production artist.

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They are often expected to interact more directly with clients, for example taking and interpreting briefs.

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A graphic designer typically reports to the art director, creative director or senior media creative.

As a designer becomes more senior, they spend less time designing and more time leading and directing other designers on broader creative activities, such as brand development and corporate identity development.